Simply Living

The Simply Eco line takes inspiration from the best of the Scandinavian seasons and translates this into our products.

The warmth of a beach stroll in Summer, the red cheeks from the windblown West coast dunes in Fall, the crisp air from the snow covered fields in Winter, and the blooming colors from the flowers in Spring.

Using only Oeko-Tex 100 standards and cotton grown with Better Cotton Initiative methods (BCI), we try to do our part in ensuring quality of life from the farmers all the way to our customers.

Better Cotton Initiative (BCI): BCI is a non-profit organization, helping farmers to grow cotton by reducing stress on the local environment and improving the livelihood and welfare of farming communities.

BCI works closely with partners such as WWF and Solidaridad in order to help ensure the local community and preserve the local environment.

You can read more about the Better Cotton Initiative on

Oeko-Tex 100 standard: By looking at a product, you can’t see if the product contains hazardous chemicals which can have an impact on you or your environment.

Oeko-Tex® is a worldwide association of independent institutes for product safety and sustainable production in the textile industry.

The Oeko-Tex 100 standard ensures that the products do not contain toxic or allergenic substances and also ensures that you can use the products without worry for you, your family or your environment.

You can read more about Oeko-Tex on